One shot, no retakes, and a photo you can actually hold.
What makes it a brilliant present
Instant film does something a phone camera can’t, which is force you to commit. One shot, no reviewing it, no taking eleven more until someone blinks less. The photos come out imperfect and that’s precisely why people keep them on fridges and pinboards for years.
The square format is the nicest of the Instax sizes, and the terracotta orange is a considerably better-looking object than the pastel plastic the range is known for. Simple enough to hand to anyone at a party without instructions. If the alternative is another few hundred photos nobody will ever print, this is the better option.
WHO’LL LOVE THIS
For the person with ten thousand photos on her phone and none on her wall.
The Woman Whose Photos Live Only on a Phone: Thousands taken, none printed. This is the fix, one picture at a time.
The Party Host: Hand it round and let everyone take one. By the end of the night you have a pile of photos nobody posed for.
The Scrapbooker or Journaller: Square prints are the right size for a page, and there’s no printing step in between.
The Traveller Who Wants Something to Keep: A photo handed to someone you met that day is a better souvenir than anything in a gift shop.
